Color Psychology in Luxury Gifting – Handling Thoughtful Expressions with Love

Color Psychology in Luxury Gifting – Handling Thoughtful Expressions with Love

Gifting in the luxury world can feel a bit daunting. How do you surprise or delight the people that seem to have everything? At PICCHIOTTI, being world leaders in color gemstones, we suggest embracing the psychology of color to help select thoughtful luxury gifts that will express your love with ease and sophistication.  

“Color has always been such an important part of my life and my work that I literally wake up every morning thinking and dreaming in color,” says Guiseppe Picchiotti, founder and lead designer of the PICCHIOTTI brand. “The vibrant energy of red inspires me when I look at rubies. The deep blue of sapphires intrigues me. The life-force of green energizes me when I stare into a superlative emerald. And the comfort and ease of gold has always felt like a best friend, its malleable nature allowing me to create masterpieces that I am immensely proud of. I advise everyone to embrace these potent feelings that color evokes when buying gifts, especially the ones who seem to be difficult to buy for. The color will pack a powerful punch and express your love in a unique way. Just be thoughtful in your shopping, and you will not go wrong.” 

GOLD – The Quiet Luxury Vibe 

For the luxury minimalist on your list, classic yellow gold without a lot of bling is in order. Today’s luxury lifestyle is all about fewer, better things. Ensure top quality when selecting a piece of gold jewelry like the made-in-Italy PICCHIOTTI styles we offer from our atelier in Valenza. The shiny yellow hue of 18 karat gold evokes creativity, happiness, warmth, and cheer. Any gift of gold is not only a great and lasting addition to a fine jewelry wardrobe, it is also a breath of fresh air in this complicated modern world. Gold jewelry is the perfect gift for those who need a little lift or who love to express themselves in sophisticated, subtle ways.  

Gold, as a color, is warm and sunny. It is appropriate at any age and looks good with every skin tone. Its versatility is one of its best attributes and why gold has endured for thousands of years as a precious adornment. At PICCHIOTTI, we focus on classic styling even in our most innovative designs, blending a contemporary vibe with enduring value. Iconic gold styles like bangle bracelets and link chains make lasting expressions of affection for quiet luxury fans. 

PICCHIOTTI’s Xpandable™️ Gold Accent bangle bracelet with mother of pearl and diamonds is the perfect example of an understated but bold choice. It wears well with luxury watches, stacked with other bracelets, or as a stand-alone statement piece. There are a variety of Gold Accent bracelet and ring styles in various widths and patterns. The Xpandable technology makes it a welcome gift as you do not need to know the exact ring size and the bracelets do not requires cumbersome clasps. Choose the style that suits your loved one’s sense of fashion and know that, not only will it fit and be comfortable to wear, it will also become a cherished go-to in their jewelry box. 

Similarly, PICCHIOTTI’s new gold open link necklace with a sprinkling of diamonds offers a classic Italian sense of style that will stand the test of time. Beautifully worn with high neck collars like sweaters and turtlenecks or lying directly on the skin in more open necklines, this contemporary classic will be worn for years to elevate even the most basic wardrobe staples. 

BLUE – Fortune Favors the Bold  

The deep mysterious hue of blue found in sapphires reflects loyalty, competence, trust, and peace, according to psychology experts. These connotations make sapphire jewelry the perfect gift for the high-powered C-suite executives or the trendsetters in your life.  Those with commanding fashion personalities or the more thoughtful, so-called “old souls” in your inner circle will cherish the bold and expressive charm of blue gemstones like sapphires. At PICCHIOTTI, we elevate sapphires to regal status.  In fact, “royal blue” is the highest color grade for sapphires and is considered an AAA quality, the highest-ranking quality for colored gemstones. For more information on sapphires, read our previous post on How to Buy Sapphires.  

Once reserved only for monarchs and the nobility, sapphires can now be enjoyed by those with discerning taste and special status. Consider gifting your most loyal, trusted friend with a beautiful pair of sapphire earrings. PICCHIOTTI’s Masterpieces Sapphire earrings feature large and impeccable drop shaped sapphires set with our signature baguette diamond halo beneath drop shaped diamonds framed with buff top sapphires. The intensity of blue in this earring is mesmerizing, making it the perfect gift for someone you cherish.  

Short necklaces are also trending, seen for the last couple of seasons on both celebrity red carpets and Couture fashion runways. PICCHIOTTI’s Masterpieces Sapphire and Diamond bypass necklace is the quintessential expression of understated elegance, featuring almost 20 carats of round diamonds and over 35 carats of oval sapphires that gracefully meet and caress each other in front. 

For bracelet lovers, PICCHIOTTI’s Diamond and Sapphire geometric wide bracelet features a flawless layout of 34 oval Madagascar sapphires (approx. 38 carats) and over 22 carats of round diamonds. Remeniscent of the Art Deco era, this geometric design is the ultimate pinnacle of high jewelry magnificence.  There is a peaceful symmetry that brings confidence to the wearer, in the board room, on the world stage, or in the at-home TikTok studio – the perfect gift for anyone on the list who always needs to look their best. 

Sapphire is not the only blue gemstone. For lovers of blue who are born in December or who may already have cherished sapphire pieces, consider the majestic hues of Tanzanite. With shades ranging between indigo and violet, the deep blue Tanzanite gems call to mind many of the same emotions that blue signifies. It is also the December birthstone. PICCHIOTTI’s Tanzanite and Diamond cocktail ring (see above) is a statement making cocktail ring that can be admired every time the wearer shakes a hand or looks at their smartphone. It becomes a constant reminder of your loyalty or the trust/competence/peacefulness of your relationship. 

RED – The Energy Consumer  

For the trailblazers, activists, personal trainers, or frequent travelers, consider the exciting hue of red. Rubies are a favorite at PICCHIOTTI partly because of the fact that red symbolizes excitement, strength, vitality, and of course, love. For your beloved energy drink addict or for the love of your life, rubies are an always appropriate gem whose color speaks volumes about the verve and vivacity of your affection. For detailed information on rubies, see our previous post on How to Buy Rubies. 

New for this year, PICCHIOTTI introduced a high jewelry suite (seen on the model above) featuring a distinctive combination of ruby, onyx, and diamonds, a trifecta of red, white, and black. Incredibly modern in style, the architecture of the necklace, bracelet, ring, and earrings is also classic, an artful balance, sure to become a favorite in a fine jewelry wardrobe. As a gift, the short collar necklace is particularly relevant and on-trend, and both the ring and bracelet are Xpandable, offering comfort and ease with no clasps or ring-sizing required. 

Ruby cocktail rings are another delightful gift option, especially for those with on-the-go lifestyles. PICCHIOTTI’s Xpandable Ruby cocktail ring is also a new design for 2024, and features an exceptional octagonal ruby, surround by precisely re-cut baguette diamonds on a shank with a center row of buff top rubies. The symmetry in this ring is not only pleasing to the eye; it is also incredibly comfortable to wear. And for diamond lovers, the PICCHIOTTI ruby frame cocktail ring features a splendid cushion-cut, 2.33-carat diamond at center, gently wrapped by buff top rubies that act as accent colors, repeated below in the shank between channels of baguette diamonds.  Both of these rings add a bold splash of energy in versatile designs that can easily be worn with any type of outfit. 

GREEN – Make Mine a Matcha  

Green has a number of connotations in modern society, but its roots go back to symbolism, representing Nature, healing, freshness, and quality. Green is the thoughtful gift for those embracing mindfulness, meditation, and matcha as a healthier alternative to coffee. At PICCHIOTTI, green is happily embraced in the form of emeralds, one of Mother Nature’s most prized gems. Emeralds are a form of beryl  For more information on emeralds, read our previous post on How to Buy Emeralds.  

The perfect gift for the yogi in your life, emeralds have always been a symbol of truth and of love.  Ancient civilizations like the Greeks and Romans believed emerald to be the gemstone of Venu, the goddess of hope and love. For those who look inward or reflect regularly on spirituality, consider a gift of emerald jewelry. PICCHIOTTI often designs with truly superlative emeralds in Xpandable cocktail rings that highlight the natural beauty of the gems or Xpandable emerald bracelets in the For the Love of Color collection, that sprinkle the lush green gems amongst diamonds for maximum energy and healing. 

“Slow life” enthusiasts, who embrace the trend of limiting screen-time or choosing quantity over quality in their personal lives, will also appreciate the healing connotations of gorgeous green emeralds. Believed by the Incas to be a source of eternal life, emeralds have a beauty that is enduring and transcendent. The PICCHIOTTI Masterpieces emerald pendant seen in the image above reflects the youthful beauty of spring with diamond haloed oval, round, and pear shaped emeralds that dance like tree leaves blowing in the wind. The piece is a dramatic statement, perfect for strapless or plunging necklines, as well as open or low collars like sweetheart collars and scoop necks. For those with more classic tastes, the Xpandable collection is full of emerald options in bands, earrings, and bracelets. 

Another favorite PICCHIOTTI earring design is the striking chandelier style earring above featuring diamonds and emeralds with three elongated drops dangling from elegant double halo of diamonds that flank oval emeralds on the lobe. Not for the timid, this memorable and statement making earring is perfect for those with green eyes, long hair, or lots of occasions to celebrate and parties to attend. The wow factor in this earring makes it a most impactful gift that will be remembered and cherished for generations to come. 

The science of color psychology is real and can prove a helpful guide when thinking of the ones you love most. Color not only has meaning; it also evokes emotion. Choose the way you want your beloved to feel and find a color that is likely to elicit that vibe. Have fun with it and if you know the favorite color of the one you are gifting, look for lots of ways to express your affection with that particular color. Your thoughtfulness will be recognized and rewarded with genuine appreciation and delight. However you celebrate those you love, do it in a mindful manner and you will succeed! Enjoy the treasure hunting while you are at it! 

 

Feature image at top – clockwise from upper left – model wearing rings and bracelets from the PICCHIOTTI Gold Accent Xpandable collection, model wearing PICCHIOTTI Masterpieces Sapphire necklace, earring, ring, and bracelet, model’s hand featuring PICCHIOTTI Xpandable Ruby and Diamond ring and bracelet, model’s hand on chessboard featuring PICCHIOTTI Xpandable Emerald and Diamond bracelet, and rings, model wearing PICCHIOTTI Masterpieces Sapphire bracelet 

 

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How to Buy Jewelry as a Gift – Expert Tips 

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Jewelry With a Twist – Reversible Jewelry is Two Gifts in One 

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